Connecting Bose Sleepbuds with the Consumers Who Needed Them Most

A Data-Driven Approach to Reaching Wellness-Seeking Audiences

In this award-winning campaign, Bose partnered with MediaCom Global and Captify to launch a game-changing product across three international markets.

By leveraging data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people who needed them most.

Discover how this campaign:

• Unlocked new, untapped audiences: expanding reach beyond pre-launch target audiences.
  
• Drove reach, awareness, and consideration at scale: a full-funnel activation through video, interactive rich media, and display.
• Achieved results beyond expectations: exposed consumers were up to 36X more likely to search for Bose Sleepbuds after seeing this campaign.