Coming Clean: The Haircare Report

The Truth about What Consumers Search for Around Haircare

Captify and Publicis Media teamed up to uncover transformative trends set to redefine the global beauty industry.  This report reveals must-know insights for FMCG marketers, unlocking the true intent behind consumer behaviour and the path to purchase.

Inside this report, you’ll discover:

• The power of DTC brands: meet the unforeseen disruptor brand capturing the highest share of haircare searches, outperforming legacy brands.
  
• Under the influence: dive into the top haircare influencers consumers are actively searching for and uncover the true impact of influencer campaigns on brand uplift.
  
• Moments that matter: identify the key events driving spikes in haircare searches—and those that don't despite heavy brand investment.