How Continental Tyres Drove a 371% Brand Lift with Search Intelligence

A High-Impact Video Campaign Capturing In-Market Audiences

In the ultra-competitive tyre market, innovation alone isn't enough. To cut through the noise, Continental Tyres set out to reach new category entrants at the moment of intent—while reinforcing its premium brand positioning. 

Partnering with Captify and EssenceMediacom, Continental Tyres launched a high-impact video campaign powered by Search Intelligence—identifying and engaging in-market audiences at key intent moments to drive maximum awareness and consideration.

The campaign delivered standout results:

• 371% increase in brand searches post-campaign
• 8.3 percentage point rise in share of search—a 33% lift versus competitors
  

By aligning its media strategy with real-time consumer intent, Continental Tyres ensured the brand stayed top of mind when it mattered most.

Curious how Search Intelligence can deliver measurable impact? Download the full case study.