Driving brand consideration through search-powered video

Grey Goose set out to own al-fresco occasions in Australia, positioning itself as the drink of choice at sporting events and social gatherings. But how do you cut through to experience-driven drinkers in a saturated market?

Partnering with Captify, Grey Goose leveraged Search Intelligence to create a precise, intent-driven audience strategy. The goal? To drive brand consideration by reaching highly relevant consumers during key summer moments.

With a search-driven audience strategy, Grey Goose successfully:

• Achieved a 10.8x search lift: Significantly increasing searches for Grey Goose post-campaign.
• Drove a 43% FMCG search lift: outperforming industry benchmarks.
  
• Engaged with new, search-powered audiences: such as Sports Fans and Young Professionals.

Grey Goose’s search-powered video campaign delivered maximum impact, proving the power of real-time audience targeting.