Making Sense of Sustainability: How Hearst Unlocked New Audiences with Intent Data

Driving Business Growth Through Data-Driven Sustainability Insights

Diving into Captify's Search Intelligence platform, Sense, Hearst and iCrossing leveraged real-time intent data to deepen their audience understanding and drive new business growth.

By using Sense to explore the evolving sustainability landscape, iCrossing, on behalf of Hearst, gained valuable insights into the triggers and barriers that influence sustainable choices across five key verticals.

Discover how Hearst:

• Uncovered hidden, non-intuitive audiences for sustainable fashion, enabling their advertising clients to connect with relevant, in-market consumers.
• Leveraged intent data to gain a deeper understanding of what motivates sustainability-focused audiences. 
• Bridged the gap between hypotheses and actual consumer behaviour, creating actionable sustainability segments that drove new business revenue.