Zeroing in on the Moments That Matter for Birra Moretti Zero

How Search Intelligence Delivered a 2.56X Brand Uplift for Birra Moretti Zero

Heineken leveraged Captify's Search Intelligence to uncover consumer interests, tap into trigger moments, and engage audiences for Birra Moretti Zero, its non-alcoholic beverage.

In a first-of-its-kind campaign, Captify tested its cookieless Search-Powered Contextual solution alongside cookie-enabled deals. This approach combined the power of search data with the scale of context to efficiently reach relevant audiences across the open web.

Discover how Search Intelligence empowered Heineken to:

• Expand audience reach and tap into the Dry January moment: by building custom intent audiences, uncovering trigger moments, and identifying new profiles for Birra Moretti to engage with.
• Reach relevant audiences at scale with video: through Programmatic Search Intelligence, fusing real-time search data with curated inventory.
• Drive brand awareness and consideration: achieving a 2.56X search uplift while exceeding KPIs for VCR and Viewability.