Connecting Wearable and Audio Tech with Smart Audiences

Using Video to Engage Audiences for Huawei's Wearable Tech Expansion

Huawei partnered with Wavemaker UK and Captify to expand into the emerging wearable tech market and shift consumer perceptions of Huawei as more than just a telco brand.

Through this search-powered video campaign, Huawei cut through competition and connected its wearable and audio tech products with in-market audiences—achieving a 2X search uplift.

Discover how this campaign:

• Unlocked qualified, scale audiences for video: leveraging search signals to identify and reach in-market consumers during real-time moments of intent, like replacing tech.
• Powered engagement at scale with up to 2X CTR: activating an interactive video campaign featuring a product carousel, enabling audiences to explore the range.
• Drove 2X search uplift for Huawei products: boosting consumer search interest in unique product features and solidifying Huawei's place in the wearable tech market.