Unlocking a Data-Led Targeting Methodology for The Independent

How The Independent Levelled-Up Their Advertising with Search Data

Utilising Captify’s Search Intelligence Platform—Sense—The Independent enhanced their targeting capability to improve campaign performance. 

By taking advantage of real-time search and audience trends, The Independent were able to put data at the heart of their advertising, creating a range of new audience segments.    

Download the case study to learn how Sense and Captify's Search Intelligence helped one of the UK's leading digital news brands level up their advertising.