Jack Daniel's Dynamic Video Served Four Ways

How Search intelligence Helped Jack Daniel's Broaden its Appeal Beyond Traditional Whiskey Drinkers

Jack Daniel's partnered with Spark Foundry and Captify to leverage the power of Search Intelligence, expanding Tennessee Honey's appeal and relevance beyond traditional whiskey drinkers.

By combining real-time search data with creative, this campaign helped Jack Daniel's identify and engage younger spirit drinkers while shifting consumer perceptions of how Tennessee Honey. can be enjoyed

Discover how this campaign:

• Unlocked qualified, scale audiences for video: connecting billions of search behaviours to uncover younger audiences with an affinity for Jack Daniel's and a love for flavoured spirits. 
• Drove personalisation at scale: activating a dynamic video strategy tailored to the unique interests and lifestyles of four custom-built audiences.
• Powered strong engagement and awareness: surpassing the VTR target by 14% and driving a 3.2X brand uplift.