Spicing Up Date Night for Old El Paso

Driving 4X Brand Search Uplift through a Dynamic Creative Optimization Strategy

Old El Paso partnered with Mindshare and Captify to activate an innovative Dynamic Creative Optimization (DCO) Strategy to reach new customers and make Friday night synonymous with Old El Paso.

Discover how Search Intelligence helped Old El Paso to:

• Uncover the most receptive audiences: by tapping into search signals to identify and engage in-market audiences during key moments of intent, such as date night and family mealtime.
• Power engagement at scale: through a DCO strategy powered by Captify's Creative Studio, with dynamic, day-specific creatives tailored to the unique interests of search-driven audiences.
• Drive a 4X Brand Search Uplift: on Thursdays and Fridays, with audiences actively searching for Mexican cuisine—solidifying Fajita Friday as a key association with Old El Paso.