The Rise of Personalised Health and Key Trends to Keep a Pulse on Across Pharma 

Explore Search-Powered Insights across Pharma and Healthcare

The Covid-19 pandemic has transformed the pharma and healthcare landscape, triggering major shifts in consumer mindsets and priorities.

Using aggregated and anonymised data across more than 1 billion search events a day, this report deep dives into the biggest trends reshaping the industry and highlights emerging consumer mindsets that pharma brands can tap into.

Download the report to stay ahead on:

• The personalisation of healthcare: how products leveraging genetic profiles and personal health data are transforming the landscape.
• The rise of specialised wearables: as consumers focus on tracking health metrics and making informed decisIons.
• A shift in consumer focus from from treatment to prevention: how wearables are enabling a move towards diagnosis and proactive care.
• Healthcare moving beyond the doctor's office: the redefined doctor-patient relationship, with data-driven consumers seeking transparency and access to information.