Pressing Play on a Media-First Video Activation for Sky Cinema

Driving 3.1X Brand Uplift with Search Intelligence

Looking to supercharge your video strategy? Discover how Sky, in partnership with EssenceMediacom and Captify, launched a breakthrough, media-first video branching activation to solidify Sky Cinema as the leader in premium content and entertainment.

Uncover how Search Intelligence helped Sky Cinema to:

• Build a unique prospecting strategy: by combining Sky's first-party audiences with Captify's search-powered audiences to drive awareness at scale.
• Power a video-controlled video branching activation: creating an immersive experience to capture viewership and encourage upgrades.
• Triple brand search uplift: while also driving a 50% increase in share of voice compared to competitors.