Spotlight: Summer Of Sport

Race Ahead Of the Competition with this Search-Powered Spotlight

Through access to onsite search data—capturing 1 billion daily searches across over 2 billion devices and 3 million websites—Captify delivers unmatched, real-time insights to help advertisers stay ahead of the game.

In this spotlight, we uncover the biggest trends shaking up the world of sports and what they mean for advertisers ready to score big:

• Breaking New Ground: Women’s sport is booming, with a 21% YoY rise in search interest during Q1 2025—creating new avenues for brands to engage passionate and fast-growing audiences.
• Marathon Momentum: Search interest in run clubs has surged by a staggering 400% YoY, highlighting a vibrant community primed for brand engagement.
• Home Advantage: 77% of searches reveal that fans prefer watching sporting events from home, highlighting the growing importance of connecting with audiences through the big screen.
• Wellness Takes the Lead: Searches for non-alcoholic beverages have jumped 47% in 2025, reflecting a broader shift towards healthier lifestyles.

Powered by Captify's Search Intelligence, this spotlight arms advertisers across sports, fashion, food & drink, and beyond with actionable insights to craft campaigns that truly resonate.