2024 Edition: What's Captifying the Travel Industry?

Unlock Actionable Insights to Elevate Your Travel Strategies

With peak travel season in full swing, do you have the insights needed to navigate shifting consumer behaviour and stay ahead of the competition?

Captify's latest Travel Spotlight harnesses billions of intent-driven data signals, exclusive booking insights from our partners at Forward (the media and marketing division of lastminute.com), and consumer intelligence from Gener8.

In this report, you’ll discover:

• How to connect with key traveller audiences, such as Aspiring Adventurers, Family Travellers, and Golden Globetrotters—and stay ahead of their evolving preferences.
  
• Key shifts in the research-to-booking journey, plus strategies to convert lookers into bookers.
• The hottest destinations driving holiday demand, along with the travel brands everyone's searching for.
• Emerging trends shaking up the travel landscape, including the rise of the anti-tourism movement.