Universal Orlando Resort Engages the Next Generation of Audiences

How Search Intelligence Helped Universal Orlando Resort Connect with Next-Generation Audiences 

In this award-nominated campaign, Universal Orlando Resort teamed up with MediaCom and Captify to shift perceptions of its brand—from a theme park destination to an end-to-end holiday experience—while driving booking growth among new audiences.

By leveraging dynamic audience strategies, the campaign achieved dual goals: shifting brand perception and fuelling growth. It also successfully reached next-generation consumers while driving reappraisal among core family audiences. 

The results surpassed targets, with exposed consumers being up to 444% more likely to search for Universal Orlando Resort after seeing a Captify ad.