Report: Unlocking Gaming

Decoding Consumer Search Behaviour: The Future of Play

The gaming industry is evolving at lightning speed, bringing new opportunities for brands across all sectors to connect with passionate, influential audiences.

This comprehensive report, powered by Captify's onsite search data, dives into the key trends, consumer behaviours, and emerging audiences shaping the future of play across the UK landscape. Whether you're looking to break into esports or explore in-game collaborations, this must-read report will help you unlock fresh opportunities for your brand.

What's Inside?

• Game On: Gaming search interest is outpacing other entertainment categories, fuelled by exciting crossovers with film and TV. Learn what this means for your brand’s reach and relevance.
  
• 'On the Go' Gathers Pace: The surge in mobile and handheld gaming is reshaping consumer engagement, creating new touchpoints for brands as PC gamers embrace more portable options.
• Goodbye to Console Loyalty: Rising multi-console ownership and subscription models are transforming player habits, signalling a shift towards more flexible gaming experiences.
• Cultural Connections: From location to connectivity, gaming preferences are increasingly shaped by where—and how—players live.
• Brand Wins in Gaming: See how esports partnerships and in-game collaborations are creating value for brands outside of gaming.